Run a business Live demo 5.0(3 reviews)

Marketing Planner 101

Plan every post. Own every campaign.

Marketing Planner 101 keeps your social media work in one place: your clients, their campaigns, every post with its caption and pictures, a month calendar and your hashtag sets. Set a campaign target, log the totals from your insights and watch the success % move. The 360° overview shows budgets, urgent posts and how each campaign is doing. One private file that opens in your browser. No app, no account, no subscription.

Sale price $5Normal price $1050% off until Oct 31

One-time payment on Etsy, in US dollars.

Try the live demo Get it on Etsy

The demo runs in your browser with sample data. Nothing you type is saved or sent anywhere.

  • One fileOpens in any browser
  • Works offlineNo internet needed
  • PrivateSaves on your device
  • Pay onceNo subscription

See it in action

  • Marketing Planner 101: Every post on one calendar.
  • Marketing Planner 101: Campaigns you can measure.
  • Marketing Planner 101: Every client in one place.

What buyers say

5.0 out of 5 from 3 Etsy reviews. Every review comes from a real Etsy purchase.

Read every review on Etsy

  • So cool, makes difference in content planning

    Etsy buyerMay 2026

  • Exactly what every content creator & small business owner needs! I’ve tried spreadsheets, random apps, and expensive subscriptions before, but honestly nothing felt this organized and easy to use. Marketing Planner 101 made my whole social media workflow feel professional overnight.

    Etsy buyerMay 2026

  • It was amazing experience and they have very good and responsive customer care they helped me instantly thank you

    Etsy buyerMay 2026

What's inside

Clients

  • Budget, niche, contact details, preferred platforms and profile links for each client
  • A logo or brand icon on each client card
  • Campaigns, posts, hashtag sets and notes linked to the client

Campaigns

  • A goal, a target metric (reach, impressions, engagement, followers, link clicks or sales) and dates
  • Log the running total from your insights: the success % and the change since the last entry are worked out for you
  • Planned, Active, Paused or Completed; remove a result logged by mistake

Posts and calendar

  • Title, caption, platform, post type, status (Idea, Draft, Scheduled, Published) and urgency
  • Up to 5 pictures per post, shown on the calendar
  • A month calendar with your posts and your own notes, events, meetings and deadlines; private entries show as "Private"
  • Filter by client; the week starts on Sunday, Monday or Saturday

Hashtags

  • Sets by platform, category and client
  • Copy a whole set in one click
  • Paste tags separated by spaces, commas or new lines

Overview

  • Clients, monthly budget, active campaigns and urgent posts at the top
  • Charts of campaign success and post status
  • A dark look or the light Ballet look

Your data

  • Saved in your browser, on your device; nothing is uploaded
  • Backup file with every client, post and picture, restored on any computer or browser
  • 10 currencies for client budgets

How it works

  1. Download the file from your Etsy Purchases page.
  2. Open it in your browser and add your first client.
  3. Create a campaign, plan your posts and watch the calendar fill.

What you get

  • Marketing Planner 101 (one HTML file that opens in your web browser)

On your phone

Works on phones: the menu opens from the button at the top left, and the calendar shows each day's posts as coloured bars; tap a day to see them.

On iPhone or iPad, open it with Microsoft Edge. See how

Good to know

  • This is an interactive planner you open in a web browser. It is not a printable, a spreadsheet, a PDF or a Notion template.
  • Opens in Chrome, Edge, Firefox or Safari on a computer, and in Chrome on Android phones and tablets.
  • It doesn't post to Instagram, TikTok or any other platform and doesn't connect to them: you plan here and post as usual.
  • Campaign results are the numbers you type in from each platform's insights; nothing is fetched automatically.
  • Pictures are kept in the browser too, made smaller when you add them. Browsers keep about 5 MB for files opened from your computer: room for roughly 15 to 30 post pictures next to your text.
  • For one person: there's no sharing with a team or with clients.
  • Your data is saved in the browser you open it with. It is never uploaded anywhere. To move to another device, download a backup and restore it there.
  • English only. Digital item: nothing is shipped.
More answers in the help center

Made forFreelance social media managers, small agencies, content creators and small businesses that plan posts for one brand or several.

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